Want Want reaffirmed its status as a strong global confectionery group at the largest food and beverage exhibition in Vietnam, Vietfood & Beverage and ProPack Vietnam 2025.
Over 10,000 visitors stopped by the Want Want booth at Vietfood & Beverage and ProPack 2025 exhibition.
Want Want at Vietfood & Beverage – ProPack Vietnam 2025
After 28 successful years, Vietfood & Beverage – ProPack Vietnam continues to stand as the leading event in the food and beverage industry nationally and internationally. In 2025, Want Want was honored to participate in the exhibition, showcasing a selection of rice crackers, candy, ice cream, nutritious beverages, and other standout products with promising cooperation opportunities.
Want Want met with numerous domestic and international B2B and OEM partners at the exhibition.
Time: 9:00 – 17:00 | 7 – 9/8/2025
Venue: Hall B1 - P14, P15, P20, P21 - SECC, TP.HCM
Exploring a Diverse Range of Products at Want Want’s Booth
At the exhibition, visitors experienced the full lineup of iconic Want Want-branded products as well as high-quality OEM items crafted for reputable partners. From crispy rice crackers to refreshing beverages and unique new offerings, all displayed vibrantly, embodying the Want Want brand identity.
Customers experienced the full product lineup directly produced by Want Want.
Check-in Activities and Free Sampling
Over the three days of August 7–9, 2025, Want Want’s booth welcomed over 10,000 guests. The atmosphere buzzed with B2B partners, snack enthusiasts, and families sharing a love for Taiwanese confectionery in general and Want Want in particular. Memorable moments included stunning check-in frames, candy-filled mini-games, and interactions with the adorable “Hot Kid” mascot.
Want Want presented products to customers at the Vietfood & Beverage and ProPack 2025 exhibition.
Check-in with Want Want’s super-adorable ‘Hot Kid’ mascot.
Want Want proudly stands as Taiwan’s No.1 rice-cracker group since 1983
Want Want is the No.1 rice-cracker brand in Taiwan, founded in 1983. In the early 1990s, its headquarters were located in Shanghai, China. After many years of development, Want Want Group has expanded production into a diverse range of food & beverage lines alongside its core rice-cracker products. To date, Want Want has 34 factories with 814 production lines in China and 53 branches around the world. Want Want’s products are sold in more than 60 countries and territories.
In 2019, Want Want officially entered Vietnam and in 2022 inaugurated the group’s first and largest factory outside China in Tiền Giang province. The factory sits on an area of approximately 75,000, and was equipped with modern machinery and equipment with a total investment of USD 50 million.
Want Want products manufactured at the Tiền Giang factory.
Want Want products manufactured at the Tiền Giang factory
As a food company producing both snack (rice-based) and beverage lines, we aim to bring Vietnamese consumers high-quality products fully manufactured in Vietnam, while also striving to become a top food manufacturing and distribution company in Vietnam. In addition, we provide OEM — contract manufacturing for other domestic companies and for export.
With a strong and successful presence at Vietfood & Beverage – ProPack Vietnam 2025, Want Want seeks to affirm its position in Vietnam’s food and beverage market.
Want Want is proud to deliver high-quality products using local raw materials and local workforce, aiming to connect millions of Vietnamese families — a product the whole family can use and enjoy.
WANT WANT — GREAT UNITY — DETERMINED TO SUCCEED!!!
